April 10th, 2008 admin

NEW YORK, April 7, 2008 /PRNewswire/ — Alicia in Africa: Journey to the Motherland is the breathtaking documentary of Grammy Award-winning musician and Keep a Child Alive (KCA) Co-Founder Alicia Keys’ month-long trip to Africa to visit communities affected by HIV and AIDS. Alicia’s commitment to the fight against AIDS is contagious and she is leading the effort to spread the message of KCA virally: “Start a Virus to Stop a Virus.”
“Everyone who visits Africa is changed by the experience, but not everyone can afford to go to Africa,” Alicia explained. “Come with me on my journey and learn as I learn. Let’s start a virus to stop a virus- send the film to everyone you know. Let’s change this nightmare into our generation’s greatest success story.”
Spreading the message is so important to Alicia that she is making the documentary available for FREE online. A portion of the film will debut live on American Idol: Idol Gives Back on Wednesday, April 9 (7:30-10:00 PM ET/PT) on FOX. Viewers who visit http://www.americanidol.com/ will be directed to http://www.aliciainafrica.com/ where they can watch the entire documentary. Alicia in Africa will also be available to download courtesy of the documentary’s exclusive download partner http://www.spiralfrog.com/. The film will also be available on http://impact.myspace.com/.
By distributing the film for free online, KCA knows the broadest audience possible will be reached, translating into understanding and compassion for the people and then ultimately resulting in donations crucial to fulfilling KCA’s mission.
Alicia’s commitment carries over into her concerts. She’ll screen the Alicia in Africa trailer before each concert on her American tour, which kicks off April 19 in Virginia. Go to Aliciakeys.com for tour dates. Alicia will also announce the “Text Alive” initiative, which allows anyone to make an immediate $5 donation to KCA simply by text messaging “Alive” to 90999.
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