Eva Longoria in new ad campaign for Magnum ice cream
April 9th, 2008 admin

Unilever UK is continuing its investment in the UK’s number one ice cream brand, Magnum, with a thrilling new advertising campaign featuring Hollywood A-lister, Eva Longoria.
The TV advert supports the launch of the tempting new flavour, Magnum Mayan Mystica.
It aired for the first time on 7 April and is running until June as part of a £7m marketing support package behind the brand.
New Magnum ‘Mayan Mystica’ is inspired by the ancient origins of chocolate, the Mayan Indian culture, thought to be the birthplace of chocolate in 500 BC.
The new ad sees new Magnum girl Eva Longoria in a mystical Mayan temple as she unlocks the secret of pure ice cream indulgence and is sure to be another resounding commercial success.
Anna Ford, Magnum Brand Manager says: “The Mayan Mystica campaign starring Eva Longoria is set to be huge. Not only do we have an amazingly indulgent TV advert but we also have eye-catching posters on billboards all around the UK.
Posted in News | No Comments »





.jpg)










